Hey, Kinneret!

Thanks for stopping by. I think copywriting, the way it is taught and approached is tainted by marketing, SEO, and falsehood. UX writing, the way I see it, puts the focus back on the people. It is still a marketing tool but of a different caliber. If we adopt the simple principles of care and respect, we can reach a new level of trust from the people. If this can be done through a better placement of words, I’m down for it.